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Why Brita is Better for Water Filtration

Minimise machine downtime

With Brita filtered water, machines stay in top working order for longer, saving money and avoiding costly downtime

Improve taste, delight customers

Espresso brewed and coffee enjoyed the way it was meant to be, without the bitter aftertaste

Consistent quality, nationwide

Water differs across the country: remove the guesswork and keep espresso output consistent across the country with Brita filtration

Easy filter-swap options

Time to replace the filter? Swap it out in a matter of moments with Brita's easy-swap filter options

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The Hidden Costs of Unfiltered Water

Machine Breakdown

Unfiltered water can cause limescale build-up leading to machine damage and breakdown.

For cafes and venues running on a tight budget, nothing is worse than costly repairs and downtime which causes lost business.

Repeat Business

Unfiltered water imparts harsh off-tastes from contaminants like chlorine and minerals. It also causes an imbalanced mineral content which negatively effects coffee extraction, making it more difficult to achieve the perfect espresso.

With an ever more-discerning marketplace, off tasting coffee decreases repeat business, effecting the bottom line.

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INTRODUCING the PURITY C iQ

The BRITA PURITY C iQ is a smart water filter for coffee businesses, automatically adjusting to water hardness and optimising filtration. It provides real-time updates on water usage, ensuring timely replacements and reducing the risk of machine breakdowns. Integrated with the cloud-based BRITA iQ Portal, it offers easy installation and delivers consistent, high-quality coffee while protecting equipment from scale build-up.

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INTRODUCING the iQ Meter

BRITA's new innovative technology

BRITA's iQ Meter is an intelligent filter management solution for coffee, vending, and gastronomy businesses. It enables remote monitoring of filter performance and water consumption, ensuring timely filter replacements to reduce downtime and improve efficiency. Integrated with the BRITA iQ Portal, it streamlines operations, lowers maintenance costs, and enhances service reliability.

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Brita: Good for business, good for the environment

Aside from ensuring machine health and improving coffee flavour, Brita's filters are also eco-friendly, with approximately 80% of the components in a Purity C filter able to be recycled externally such as into the plastic industry or regenerated for use in new filters.

Return used filters to Jaguar to become part of the Professional Filter LIfecycle.

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James, Director at The Coffee Bean Company

“We made the switch to Brita from a competitor 18 months ago, and while the upfront cost was higher, the filters have significantly reduced our maintenance costs and machine downtime”

James, Director at The Coffee Bean Company

 

Ready to Boost Your Business and Start Saving Today?

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